Xenics has signed a non-exclusive distribution agreement with American distributor MSI.
The deal will see the US company target the machine vision, process monitoring, safety and security and scientific and advanced research markets in the Pacific Northwest.
The agreement came into force on 7th November 2020. Products covered by the Xenics – MSI distribution and partnership agreement include the full Xenics camera line-up. From the new top of the line Manx R and SQ series, Wildcat 640 series in the SWIR spectrum, all the way to the new Dione 640 CAM & OEM series in the LWIR spectrum.
The overall strategy of the Xenics-MSI partnership is to add commercial value to customers through a streamlined sales and service channel.
This will provide access to a family of SWIR, MWIR and LWIR imaging systems tailored to the markets in the American states of California, Oregon and Washington.
For Xenics, the agreement is another step of broadening its market position by relying on MSI’s established user base of industrial systems as well as security and R&D applications.
The wide range of high-performance cameras covered by the agreement opens new horizons in various markets, with a great purpose to improve and emphasize the specific needs of potential users in the region.