After a significant 2019, which saw changes at the top, acquisitions and a review of the company’s business strategy, Stemmer Imaging has much to develop and deliver in 2020. In an exclusive interview with MVPro, Mark Williamson (pictured), managing director of operations in UK & Ireland explains how Stemmer Imaging is enhancing their offering to the machine vision sector.
MVPro: Firstly, can you reflect on 2019 and its impact on the company?
MW: It was a very big year. We floated the year before but last year we moved to the prime standard in the Frankfurt stock market, which was the first significant thing we did. We gained a new CEO as Arne Dehn joined us and that kick started a review of the strategy and everything that we are doing. We then made our biggest acquisition with Infaimon, which took us into Spain, Portugal, Brazil and Mexico. That gives us a first step into the Americas, which is a major move forward and, in the process, we acquired technology from them for bin picking. This effectively introduces one of the things that we will do in the future, which is having more ready-to-go subsystems. At the moment we concentrate on components and services and what we will be doing in the future is to bring more components together and deliver them as a more complete solution. We’re still not going to provide end user systems, we’re still selling to integrators and OEMs but will reduce their pain by providing more for them. Then we had our first capital market day where we presented our strategy to the financial market outlining the three pillars of the organisation.
MVPro: Can you explain more about the three pillars?
MW: A lot of this had been happening already but the message wasn’t clear. Historically, people would look at us and see that we are a distributor, which of course we are, but we’re actually way more than a distributor. We sell components and we will continue to do so. That will continue to be our biggest market and we are investing very heavily in making machine vision technology more easily accessible.
What we are also trying to do is add more tools and services to our website to make it easier for people to work with us. So, we want to be best of breed. However, what I would say is a significant amount of our customers buy services from us as well and that differentiates us from ordinary distributors. I would say probably 70 per cent of our customers buy value-added services and that could be anything from pre-configuring the lens on the camera in a clean room to doing custom software development.
Effectively we’ve always done these things but we are going out now to customers and the wider world and telling them about the three pillars to the organisation.
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