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EO sets to take VISION by storm again

Any VISION show would not be complete without Edmund Optics, which has been turning up at the Stuttgart trade show for the last twenty years. Gregory Hollows, Vice President of the Imaging Business unit, tells Editor Neil Martin what’s in stall this time around.


Edmund Optics specialises in optical components and imaging solutions, and it is this that will form the focus of their efforts for this year’s VISION.

The company is based in the US (HQ), with regional offices in Europe and Asia, and a global network of regional representatives.

As for what Gregory hopes to achieve this year in Stuttgart: “The industry has made great advancements and is growing into new spaces. I hope to enhance our knowledge as to the direction of the industry over the next 3-5 years.”

And why visitors should pay a visit to their booth: “We are showing a number of new technologies that are available off the shelf, which will benefit metrology systems, vision guided robotics, logistics applications, as well as the rest of the machine vision industry. Also, numerous new products are on the shelves. Come and talk to our engineers, they will help to enable your application.”

The company plans to showcase a wide range of products, including new telecentric lenses, lenses with integrated liquid lens technology, ruggedized lenses, high resolution lenses and filter technology.

The company’s products have a huge impact on the market. Gregory explains: “We believe that our new products will improve the solutions available for the existing market and also expand into new market spaces where vision has not been used effectively before.”

The company has been around for 76 years, having been founded in 1942 by Norman Edmund. It grew from a one-man operation to a global organization supporting the R&D, electronics, semiconductor, pharmaceutical, biomedical, and military markets around the globe. Its products are used in a variety of applications ranging from DNA sequencing to retinal eye scanning and high-speed factory automation.

Nowadays it considers itself to be at the forefront of optical technology, a global leader on a global stage.

So where does the company see itself in years to come?

“Servicing our customers and partners with technical understanding and application expertise while making a diverse range of high performance advanced optical technologies easily available for both prototyping and production requirements.”

Look out for the Edmund Optics booth. With its big sign “THE FUTURE DEPENDS ON OPTICS”, Edmund Optics’ driving theme, and an enthusiastic team manning the booth, it’s usually easy to spot.


Gregory Hollows background

Graduate of Rutgers University with degrees in Physics and Chemistry, 1995
Over 20 years experience with Edmund Optics

  • Applications Engineering
  • Engineering Manager
  • Imaging Product Line Manager
  • Director of the Imaging Business Unit Vice President

17 Years in Imaging and Machine Vision

  • BOD of AIA since 2009
  • Chair of BOD 2013-14
  • Chair of Education Committee
  • Conference Teacher for Basic or Advanced Optics, 2007 to Present
  • Chair of Tradeshow and Events Committee
  • BOD of A3 since 2013
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