Simplistic approach. Strong use of images to identify categories, e.g. lenses, cameras, cables and lighting. No banners, offers, pop-ups.
All about the categories via the images. The ‘tabs’ are for basic information only. There is a ‘menu’ tab which does offer sub-categories for cameras, lenses, cables, software and accessories, which are also displayed in ‘tab’ format. A click brings up ‘excel’ style pages which are functional.
The website is primarily set up for users to get quotes or discuss product requirements. However, within the menu, there is an option to buy online, which isn’t obvious.
Customer support available to discuss machine vision needs. No online chat facility.
Has a ‘Knowledge base’ which is a collection of articles under various categories but not easy viewing give how it’s laid out. Access limited with a number of articles requiring user to complete a registration form. Website also has a blog – but again, not easy on the eye.
Choice of brands
Wide range of industry leading brands in each category.
Range of products
Substantial list of products across all category ranges.
No prices – user has to submit details to get a quote.
Areas distributed to
Sole focus on North America.
Contact number visible on home page. Canada and US contact numbers and email address at foot of home page, while also a pop-up form via ‘contact’ tab.