Uncomplicated home page, which is keen to stress business as usual. Easy to locate contact details. A nice touch on the home page (after scrolling) is the latest products. Very obvious ‘special offers’ tab which also catches the eye.
Differs from the competition as doesn’t follow a convention of tabs by products – e.g. lenses, cameras, lighting. Has eight tabs – but no dropdown menus – and includes the likes of thermal, electronics, vacuum along with imaging, photonics, medical, security and embedded. A feeling that more specialist knowledge is required by the user to source a product. Using the search facility is an easier / quicker option to locate products.
Is an ability to sort products by age of product, price (though these can’t be seen) and alphabetically.
Each of the sections breaks down to the products and each product page has a wealth of information including a product datasheet, plus a link to request a quote for the product.
One bonus is a ‘Amazon style’ you may also like offering alternative products.
From the sample products looked at, to begin the purchasing process is a need to ‘request a quote’.
Yes. Online chat is available.
Support tab provides some guides for camera selection, lens terminology and CCTV lens calculator. Other technical support – either call or complete the online form.
Choice of brands
Lists 75 manufacturers some very well-known others more niche, with Alrad claiming exclusivity with a number of companies.
Range of products
Huge. Imaging brought up 46 categories alone – with a glut of sub-categories under these, such as nine for the different range of lenses.
Areas distributed to
Information not available online
Aside from the phone numbers, option to ‘request a quote’, plus a contact form
Alrad is celebrating 50 years in the business this year and is a member of UKIVA and PPMA.