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Reorganisation of FUJIFILM Optical Devices Europe

  • By Neil Martin
  • News

FUJIFILM Corporation and FUJIFILM Europe have decided to concentrate their European Optical Devices division into FUJIFILM Optical Devices Europe, Kleve, Germany. The change takes place on 1 October, 2017.

FUJIFILM will manage the area of optical devices Europe-wide from this company.

FUJIFILM Optical Devices Europe is responsible at its Kleve location for the sales, marketing and servicing of professional FUJINON lenses for TV and film productions, CCTV and Machine Vision, as well as FUJINON Binoculars in Europe, the Middle East and in Africa.

The management of FUJIFILM Optical Devices Europe GmbH is being taken over by the existing Senior Vice President Homare Kai and Christopher Brawley, managing director of FUJIFILM Electronic Imaging Europe.

Brawley explained: “The new structure enables FUJIFILM to respond more efficiently to the requirements in this market segment. A high speed and flexible adaptation to market requirements are required for success in this demanding field of business.”

Since 2012, the optical business and the electronic imaging business have been carried out in the FUJIFILM company headquarters in Japan by a single business area. So that they can take full advantage these synergies in Europe as well, the two business areas are now concentrated at the Kleve site.

A company statement said “The changes are intended to contribute to maintaining the growth of the company. In addition, synergies are expected through the closer connection to FUJIFILM Recording Media GmbH and FUJIFILM Electronic Imaging Europe GmbH, which have already been operating successfully from Kleve for many years.”